Customer Behavior Analytics

Step 1: Viewing User Engagement

• Find the "User Engagement" chart on the dashboard

• Shows:

• Total Users (green line)

• Returning Users (blue line)

• Select year using the year picker

• Monthly breakdown of user activity

Step 2: Understanding Customer Types

• New Customers: First-time customers

• Returning Customers: Repeat customers

• Total Users: All customers combined

• Track both to understand loyalty

Step 3: Analyzing Customer Trends

• Review the User Engagement chart

• See monthly customer growth

• Compare new vs returning customers

• Identify customer acquisition patterns

Step 4: Viewing Customer Location

• Find the "User Location" widget

• Shows customer geographic distribution

• Helps understand market reach

• Useful for shipping and marketing

Step 5: Understanding Repeat Customer Rate

• Monitor returning customer percentage

• Higher rate = better customer loyalty

• Track repeat purchase patterns

• Identify opportunities for retention

Step 6: Customer Behavior Metrics

• New Customers: First-time purchasers

• Returning Customers: Repeat purchasers

• Customer Location: Geographic distribution

• Engagement: Customer activity levels

Customer Behavior Tips

• Monitor new customer acquisition

• Track customer retention rates

• Analyze customer location data

• Improve customer engagement

• Focus on repeat customers